20:20 Innovation, founded in 1998, serves over 2,000 firms with comprehensive training programmes.
- Recently, 20:20 Innovation acquired Ross Martin along with its Virtual Tax Partner service, expanding its expertise and resources.
- Nichola Ross Martin, founder of Ross Martin, will join 20:20 Innovation as the technical director for tax.
- Both brands will maintain their unique identities despite the merger.
- The acquisition is set to enhance the range of services offered to clients, promising growth and innovation.
20:20 Innovation has long been recognised for its dedicated approach to providing extensive training programmes in tax, auditing, and accounting, serving over 2,000 firms since its inception in 1998. This deep-rooted commitment to knowledge dissemination is set to expand further through its latest strategic move.
The recent acquisition of Ross Martin, known for its Virtual Tax Partner service, marks a significant step in 20:20 Innovation’s journey. This move not only broadens their service offerings but also incorporates the expertise of Nichola Ross Martin, who will now serve as the technical director for tax. Such integration is expected to bolster the firm’s capabilities in delivering top-tier training and resources.
The decision to keep the distinct identities of 20:20 Innovation and Ross Martin underscores the importance of maintaining brand heritage while fostering collaboration. Michael Roberts, CEO of 20:20 Innovation, expressed his excitement over the merger, emphasising the synergy and enhanced service potential that this union brings.
Nichola Ross Martin shared her enthusiasm, highlighting the benefits for clients due to this union. The combined strengths of both firms promise a broader and unique array of tax and accounting resources, thus elevating client services to new heights.
Michael Roberts stated, ‘I’m absolutely delighted to announce that we’ve managed to consolidate two outstanding contributors to the accountancy space.’ This sentiment reflects the forward-thinking and growth-oriented approach of the acquisition.
This acquisition marks the beginning of an exciting collaboration that is poised to reshape the landscape of accountancy training and resources.
