Internet giant Yahoo acquires mobile ad startup Admovate

Yahoo! Inc (NASDAQ:YHOO) said it had taken over mobile ad startup Admovate without disclosing the purchase price.

The Internet giant said that the deal is in line with its strategy to invest in its advertising technology platforms including Apt, Genome, and Right Media. Thanks to the addition of Admovate’s personalisation technology, the company would be able to boost its mobile advertising capabilities, it added.

Yahoo! said further that it will welcome Admovate’s engineers to its Yahoo! display advertising team in Sunnyvale, California.

Earlier this month, the company purchased San Francisco-based email management apps developer Xobni Corp in the same week the digital media major announced its acquisition of New York-based startup Qwiki Inc. In June, Yahoo! wrapped up its USD1.1bn (EUR837.8m) cash takeover of media network Tumblr Inc.

Facebook agrees to take over Parse

US tech giant Facebook Inc (NASDAQ:FB) has agreed to acquire domestic mobile start-up Parse Inc, the companies said in separate blog posts.

The deal, whose terms were not provided, is seen to complete soon, co-founder Ilya Sukhar said in the Parse blog post.

The acquisition follows collaboration between the companies. Facebook will continue offering the solutions of Parse, a cloud-based platform that provides scalable cross-platform services and tools for developers, the pair said.

The Wall Street Journal reported, quoting unnamed insiders, that Facebook was acquiring Parse in a cash-and-stock deal worth some $85m (€65.2m). According to the report, Parse had been raising a funding round which would have given it value of over $50m but Facebook put in an acquisition offer, trumping a lower one, by Dropbox Inc. The start-up was also said to have garnered attention from Google Inc (NASDAQ:GOOG) and Yahoo Inc (NASDAQ:YHOO).

Search company Yahoo! acquires social bookmarking service Snip.it

Yahoo! Inc (NASDAQ:YHOO) has acquired domestic social bookmarking service Snip.it, the US search engine provider said.

The terms of the transaction were not revealed.

Technology blog AllThingsD was the first to report the takeover of Snip.it, which was established by former Khosla Ventures investor Ramy Adeeb in 2011. The acquired firm enables users to create and share collections of news articles on the Internet.

Snip.it said in a blog post it was terminating its current service and was in a process to incorporate its capabilities within Yahoo!, without elaborating further.

The move matches Yahoo’s CEO Marissa Mayer’s drive to acquire young firms and attract new talent.