All posts tagged social media
Facebook in talks to acquire Israel-based Waze in $1bn deal
US social media giant Facebook Inc (NASDAQ:FB) is in advanced negotiations to take over Israel-based app developer Waze Ltd in a deal which could be worth between USD800m (EUR608m) and USD1bn, Israeli daily Calcalist said today. According to the paper, …
Social media giant Facebook to acquire Atlas Solutions from Microsoft
US-based social network Facebook Inc (NASDAQ:FB) plans to announce a deal to acquire the Atlas Solutions ad-serving division of software giant Microsoft Corp (NASDAQ:MSFT) today, two informed sources
Marketing dominated by social media in 2012
The past 12 months in marketing have been dominated by social media and mobile. While official stats for 2012 will not be complied for a while, here are
Social media group Facebook to introduce video advertising in 2013
Facebook is moving on with its advertising innovations and is going to introduce video ads in users´ news feeds from next year, according to Advertising Age. After having tweaked
One-third of social media users frustrated by advertising
Consumers may spend a significant part of their day on social media but they are not all equally positive about what they see there. According to a new
UK tops world chart for social media usage — Pew Research Center
The UK tops the world chart for social media usage, with more than half of the adult population accessing at least one social networking site, according to a
Consumers prefer email to social media to contact customer service
At a time when more businesses view the use of social network sites as an opportunity to create a relationship with customers and to improve customer service, a
Social media marketing essential to reach and form relationships with consumers
Most brands will be well aware of the importance of social media as a marketing channel. Recent figures from marketing software provider HubSpot suggest that more than eight
UK firms struggle to measure return on investment for social media strategies
UK businesses are increasingly turning to social media in attempt to reach consumers, but they are struggling with return on investment (ROI) and lack of confidence about their
Social networking site Facebook reaches 1bn active users
According to Mark Zuckerberg, chairman and chief executive of Facebook, the social network has now reached one billion active members, who log onto the site at least once
















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