All posts tagged digital marketing

Digital Marketing

Charities boost their digital marketing efforts

From using social media sites like YouTube and Twitter to deploying pay-per-click campaigns, digital marketing is becoming increasingly popular among charities hoping to attract donations and boost interest in their operations. Whatever the size of your organisation, it’s likely that …

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Creston buys stake in DJM Digital Solutions

UK insight and communications services company Creston plc (LON:CRE) said on Wednesday it had taken a controlling stake in local digital healthcare specialist DJM Digital Solutions Ltd as

Online marketing

UK firms struggle to measure return on investment for social media strategies

UK businesses are increasingly turning to social media in attempt to reach consumers, but they are struggling with return on investment (ROI) and lack of confidence about their

New York

Accenture acquires New York-based digital marketeer avVenta

International management consulting, technology services and outsourcing firm Accenture Plc (NYSE:ACN) unveiled the acquisition of privately held, digital marketing production services provider avVenta Worldwide, in a move to

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One-third of UK consumers read marketing emails on smartphones

No marketing strategy nowadays has much chance of success unless it incorporates mobile. Britain, a very digitally savvy nation, already has a smartphone penetration rate of 47% and

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