Aldi to launch online shopping site for fine wines by the case

Discount retail chain Aldi has revealed that it plans to introduce a new online shopping site for wine for home delivery or for collection from third party locations in early 2016.

It was announced on Monday that the company’s online wine shop will be followed by the launch of non-food Specialbuys in Spring 2016. Aldi Specialbuys include electrical, baby& toddler essentials, camping and clothing, along with gardening or DIY products, which are only available for a limited time.

Aldi currently operates 598 stores in the UK and expects to open 65 new stores this year. Although its operating profits fell to GBP260.3m from GBP271.4m in the 12 months to 31 December 2014 partly due to price cut, the UK’s sixth biggest supermarket achieved record annual sales in 2014, when its sales rose 31% to GBP6.9bn, in comparison to GBP5.27bn in the previous year.

Matthew Barnes, CEO of Aldi UK, reportedly stated that the company would not necessarily start selling food online, but said that “I wouldn’t say it’s inevitable. Wine by the case and non-food is the most viable place for us to start.

“We wouldn’t do anything to endanger our model or threaten our cost base.”

Barnes added: “As the grocery market continues to evolve, our unique model, operational efficiency, private ownership and financial strength mean we’re able to keep investing in our business – from people and presence to products and prices.”

Shoppers prefer bargain stores Aldi and Lidl

For the first time ever, budget stores Aldi and Lidl have beaten Marks and Spencers in an annual supermarket satisfaction report. Thanks to the appeal of their low prices and special offers.

 

A survey conducted by consumer group Which? revealed that for the third year running members placed Waitrose in first place, scoring 83 per cent praising both staff and products.

 

However, the big four supermarkets – Tesco, Asda, Sainsbury’s and Morrisons – failed to impress customers in comparison to Aldi and Lidl which came in second and third place, with Marks and Spencer’s falling to fourth place.

 

The budget stores were praised by customers for value and quality of fresh produce, one shopper involved in the survey said: “I’m a new Aldi shopper and it’s surpassed all expectation”.

 

The lowest joint score given went to Tesco and the Co-operative with a source of 46 per cent.

 

The Co-operative were awarded only two of out five stars on a range of subjects, which included customer service, own brand products and store environment.

 

A spokesman for the Co-operative said: “Clearly we are disappointed by these results, but we are working hard to modernise the business and are investing heavily in improving all aspects of our offer, including product quality and availability”.

 

Richard Lloyd, executive director of Which? said: “The tough economy and rising food prices have seen cash-strapped consumers heading to the discounters for their low prices and special offers”.

 

“Aldi and Lidl have climbed to second and third place this year, overtaking Marks and Spencer. And this doesn’t mean compromising on taste, as our tests show they sell a range of products that compete with the premium brands”.

 

A spokesman for Tesco said: “We’re disappointed and a little surprised by these results”.

 

“They don’t tally with our own measures of customer satisfaction on our experience in talking to some of the millions of people who shop in store and online with us every week”.

 

“We want to keep our customers happy and invest hugely in doing so, by offering great value, providing excellent quality products and by constantly developing new products and service to meet changing customer service demand”.

 

Article by Charlotte Greenhalgh