All posts tagged Advertising

French advertising major Publicis Groupe SA (EPA:PUB) said on Tuesday it had taken over Malaysian digital agency Arachnid, in a move that added substantial scale to its digital

Social media is already a core part of marketing strategies for many companies and predictions are that its importance for business is only set to grow. However, measuring

US media and publishing giant Gannett Co Inc (NYSE: GCI) said it had bought social media advertising company BLiNQ Media LLC without offering information on deal terms. BLiNQ specialises

UK consumers are becoming increasingly comfortable with mobile advertising and it is exerting a significant impact on their purchasing behavior, according to the new UK Mobile Media Consumption Report published

French advertising major Publicis Groupe SA (EPA:PUB) denied speculation that it was discussing a deal to buy US advertising and marketing services group Interpublic Group of Companies Inc

Social network Facebook may be about to offer new possibilities for advertising, as it recently launched a pilot scheme to try sponsored results in the network's search box,

French communications major Publicis Groupe (EPA:PUB) said on Monday it had agreed to take over Israeli creative agencies network BBR Group for an undisclosed sum. The buyer added that

Irish communications services provider WPP plc (LON:WPP) is holding exclusive talks to buy an 87% stake in French press monitoring services provider Press Index SA (EPA:ALPRI) for EUR6.81

British advertising and marketing firm Adventis Group Plc (LON:ATG) said on Wednesday it had agreed indicative terms for the sale of its technology division to an unnamed preferred