Social media group Facebook to introduce video advertising in 2013

Facebook is moving on with its advertising innovations and is going to introduce video ads in users´ news feeds from next year, according to Advertising Age. After having tweaked its photo-licensing policy and its sharing limitations, the social media giant […]

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Kuala Lumpur

France’s Publicis acquires Malaysian digital agency

French advertising major Publicis Groupe SA (EPA:PUB) said on Tuesday it had taken over Malaysian digital agency Arachnid, in a move that added substantial scale to its digital

social media

Measuring the impact of social media challenging for business — report

Social media is already a core part of marketing strategies for many companies and predictions are that its importance for business is only set to grow. However, measuring

Gannett publishes local newspapers

US media group Gannett acquires social media advertising firm BLinNQ

US media and publishing giant Gannett Co Inc (NYSE: GCI) said it had bought social media advertising company BLiNQ Media LLC without offering information on deal terms. BLiNQ specialises

mobile advetising

Mobile advertising has significant impact on UK consumers — report

UK consumers are becoming increasingly comfortable with mobile advertising and it is exerting a significant impact on their purchasing behavior, according to the new UK Mobile Media Consumption Report published

Intepublich shares sored on the news

French Publicis rejects rumours of possible bid for Interpublic

French advertising major Publicis Groupe SA (EPA:PUB) denied speculation that it was discussing a deal to buy US advertising and marketing services group Interpublic Group of Companies Inc

NASDAQ-listed Facebook

Facebook considers sponsored search results

Social network Facebook may be about to offer new possibilities for advertising, as it recently launched a pilot scheme to try sponsored results in the network's search box,

Tel Aviv, Israel

France’s Publicis acquries Israeli creative agency network BBR Group

French communications major Publicis Groupe (EPA:PUB) said on Monday it had agreed to take over Israeli creative agencies network BBR Group for an undisclosed sum. The buyer added that

Press Monitoring

London-listed WPP in exclusive talks to take control of France’s Press Index

Irish communications services provider WPP plc (LON:WPP) is holding exclusive talks to buy an 87% stake in French press monitoring services provider Press Index SA (EPA:ALPRI) for EUR6.81


UK advertising firm Adventis agrees sale of loss-making technology unit

British advertising and marketing firm Adventis Group Plc (LON:ATG) said on Wednesday it had agreed indicative terms for the sale of its technology division to an unnamed preferred

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