Visual IQ: O2, Havas uncover true performance of Facebook advertising

Visual IQ, the leading provider of marketing intelligence software, has announced the results of a Facebook pilot programme for leading telecommunications company O2 and its agency partner Havas, the company said.

Visual IQ integrated previously untracked Facebook advertising impressions enabling O2 to measure the value of their Facebook investments relative to other digital channels, publishers and placements for the very first time.

Visual IQ announced its partnership with Facebook in September 2016 to help brands understand the performance of Facebook in combination with other advertising investments. Using Visual IQ´s multi-touch attribution capabilities, O2 was able to track consumer exposure to Facebook ads, including its Custom Audience ad placements, to understand the full effect of their Facebook ad spend on sales, how their Facebook ads impacted their other media, and how relevant their ads were to their target customers.

The Facebook pilot revealed remarkable results, enabling O2 to become the first brand to gain insight into how they should value Facebook relative to other marketing investments. In particular, the O2 and Havas teams saw the converter rate improve by 16% to as high as 123% when Facebook Custom Audience ad placements were used in combination with other digital channels such as affiliates, paid social and paid search.

Additionally, the pilot revealed the importance of people-based marketing and the efficiency gains driven by Facebook. When Custom Audience impressions were included in the broader tactical mix, O2 saw a 52% improvement in cost efficiency for new customer acquisition, and a 38% improvement for existing customers.

Visual IQ is a marketing intelligence software provider.

Nuance proposes USD 350m offering of senior convertible notes due 2025

Nuance Communications, Inc. (NASDAQ: NUAN) has announced its intention to offer, subject to market conditions and other factors, USD 350m aggregate principal amount of senior convertible notes due 2025 (the “Notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Act”), the company said.

Nuance also expects to grant the initial purchasers of the Notes a 13-day option to purchase up to an additional USD 60m aggregate principal amount of the Notes to cover over-allotments, if any.

The Notes will be convertible, subject to the satisfaction of certain conditions, into cash up to the principal amount of the Notes and, with respect to any excess conversion value, cash or shares of Nuance common stock or a combination thereof, at Nuance´s election. The terms of the Notes, including the interest rate, initial conversion rate and other terms, will be determined by negotiations between Nuance and the initial purchasers of the Notes.

Nuance intends to use approximately USD 150m of the net proceeds from this offering to repurchase shares of Nuance´s common stock concurrently with the pricing of the Notes in negotiated transactions with institutional investors in the offering, subject to availability. Nuance intends to use the remaining net proceeds, together with cash on hand, to repurchase, redeem, retire or otherwise repay all of its outstanding 2.75% Senior Convertible Debentures due 2031.

Neither the Notes nor the shares of Nuance´s common stock issuable upon conversion of the Notes, if any, have been registered under the Act or the securities laws of any other jurisdiction and may not be offered or sold in the United States absent registration or an applicable exemption from such registration requirements.

Nuance Communications provides voice and language solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with devices and systems. Every day,ms of users and thousands of businesses experience Nuance´s proven applications.

T-Mobile proposes public offering of senior notes

T-Mobile US, Inc. (NASDAQ: TMUS) (“T-Mobile”) said that T-Mobile USA, Inc. (“T-Mobile USA” or the “Issuer”), a wholly owned subsidiary, plans to offer, subject to market and other conditions, up to USD 500.0m aggregate principal amount of Senior Notes due 2022, up to USD 500.0m aggregate principal amount of Senior Notes due 2025 and up to USD 500.0m aggregate principal amount of Senior Notes due 2027 (collectively, the “notes”) in a registered public offering.

T-Mobile expects to use the net proceeds from the notes to refinance existing debt.

Deutsche Bank Securities Inc., Barclays Capital Inc., Citigroup Global Markets Inc. and J.P. Morgan Securities LLC are the joint book-running managers for the notes offering.

Harris gets NSA certification for RF-300H radio system

Harris Corporation (NYSE: HRS) has received National Security Agency (NSA) Type-1 certification for the Harris Falcon III RF-300H wideband HF manpack radio system, the company said.

The Type-1 certification enables transmission of classified images, maps and other large data files from beyond-line-of-sight environments in a compact, lightweight package.

The Harris RF-300H manpack delivers data up to 10 times faster and is 20 percent smaller and lighter than previous radios. It also provides a reliable alternative to satellite communications for beyond line-of-sight voice and data communications.

Harris is a technology innovator, solving customers´ toughest mission-critical challenges by providing solutions that connect, inform and protect. It supports government and commercial customers in more than 100 countries and has approximately USD 6bn in annual revenue.

CIT to sell stake in TC-CIT Aviation joint ventures

CIT Group Inc. (NYSE: CIT) has reached an agreement to sell its 30% ownership stake in the commercial aircraft leasing joint ventures TC-CIT Aviation Ireland and TC-CIT Aviation US, Inc. to its joint venture partner Tokyo Century Corporation (TC), the company said.

The share purchase is expected to close on or prior to March 31, 2017, subject to the satisfaction of customary closing conditions. Following this transaction, TC will be the sole owner of the entities.

In October 2016 the company announced a definitive agreement to sell CIT Commercial Air, its commercial aircraft leasing business, to Avolon Holdings Limited, the international aircraft leasing company and a wholly-owned subsidiary of Bohai Capital Holding Co. Ltd.

The TC-CIT joint ventures were established in October 2014 through a 70% equity contribution by TC and 30% equity contribution by CIT. The TC-CIT joint ventures were excluded from the sale to Avolon.

Founded in 1908, CIT (NYSE: CIT) is a financial holding company with more than USD 65bn in assets. Its principal bank subsidiary, CIT Bank, N.A., has more than USD 30bn of deposits and more than USD 40bn of assets. It provides financing, leasing, and advisory services principally to middle-market companies across a wide variety of industries primarily in North America, and equipment financing and leasing solutions to the transportation sector. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A.

CHT Global unveils VeloCloud-powered SD-WAN solution

CHT Global (Chunghwa Telecom Global, Inc.) has launched CHT Global Software-Defined Wide Area Network (SD-WAN) on a global scale that will enable enterprises to easily transition from traditional static hardware to software-based WAN, the company said.

CHT Global is partnering with VeloCloud Networks, the Cloud-Delivered SD-WAN company, to provide the underlying infrastructure that will help businesses drive cost savings, transform customer experiences, and improve overall application performance.

CHT Global SD-WAN is a comprehensive platform that delivers network agility, security, and zero IT touch deployment to support the growth and expansion of enterprises as they increasingly provide their customers with real-time solutions.

The demand for bandwidth is continually increasing as customers need to directly access time-sensitive applications such as voice, video, and data. CHT Global SD-WAN allows businesses to support their cloud deployments across multiple locations and branch offices without large constraints in bandwidth.

CHT Global has one of the widest international cable line networks in the Pacific and beyond through its undersea submarine cables that direct global voice and data traffic. CHT Global´s leverage in the Asia-Pacific in conjunction with its SD-WAN services will allow customers to benefit from highly reliable wide-area network connections, whether they are DSL, cable, or LTE.

CHT Global´s service offering is complete with a secure cloud network to protect any business sensitive data and a cloud orchestrator to simplify branch deployments and reduce IT complexity for business managers.

As the wholly owned US subsidiary of Taiwan´s largest telecom, Chunghwa Telecom Co., CHT Global provides telecommunications solutions to both multinational enterprises and small businesses through its global backbone infrastructure, innovative products, and world-class service.

KORE Driver Logic embeds contextual behavior intelligence into its fleet management solution

KORE has announced that Position Logic and Driver Logic have partnered with Tourmaline Labs to offer fleet management customers a next-gen driver scoring AI that builds on KORE best-in-class IoT Platform and global connectivity solutions, the company said.

Driver Logic is a powerful white-label, smartphone and tablet fleet management solution that was developed to facilitate fleet operations in B2B clients and reduce costs simultaneously.

Driver Logic works independently from any hardware and is completely functioning off of the tablet or smartphone of the driver. The application is scalable for small independently owned fleets to large, industry-leading fleet organizations and is available for both iOS and Android platforms. The application features a fleet management portal to allow operators to monitor driver behavior and performance.

KORE´s integrated tablet solution coupled with Position Logic´s state of the art tracking takes care of everything from device configuration and deployment to device management, monitoring, plus customer support. KORE´s tablet solution allows customers to think outside the box when it comes to mobile workforce possibilities and the addition of Driver Logic furthers this initiative.

KORE provides the people, expertise and technology to support the many visions of the IoT, from the Inspiration of Things to the Innovation of Things to the Internet of Things. Founded in 2003, KORE quickly rose to become the world´s largest managed network services provider specializing in Internet of Things (IoT) and Machine to Machine (M2M) communications.

Seabury Capital to expand global products, advisory services

With the completion of the sale of its aviation consulting and corporate advisory practices to Accenture plc, Seabury Group LLC is augmenting the equity capital of its wholly-owned subsidiary, Seabury Capital LLC, and will accelerate expansion of its global products and advisory services anchored in specialty finance, investment banking, technology and software applications to clients in aviation, aerospace & defense, maritime, infrastructure/ports, global trade finance, foreign exchange, asset management services, and IT/enterprise software, the company said.

Seabury Capital has over two dozen businesses in five principal areas: investment banking & advisory services; financial asset management & principal investments; aircraft technical asset management, aircraft & engines inspections and aircraft register; financial services, trading and payment plan provider platforms/technologies; IT, enterprise software & proprietary technologies.

The company operates a number of specialty finance, investment banking, technology, and software companies with a core focus anchored in aviation, aerospace & defense, maritime, and financial services/technology.

Since its founding in 1996, Seabury Capital has historically been the investment holding company of its founder, John E. Luth, operating as a venture capital firm with ownership stakes in software and asset management businesses servicing the aviation and travel industries. Within the last few years, Seabury Capital has expanded its portfolio by investing in early stage startup companies within the financial technology industry and structured investment products.

In addition, Seabury Capital owns and operates FINRA regulated investment banking services firms in the US and UK, serving external clients as well as assisting the companies in which it has invested. Seabury Capital has operations in New York, Jersey City, Summit (NJ), Los Angeles, Minneapolis, Stamford (CT), Amsterdam, Cordoba, Dublin, Durban, Hong Kong, London, Manila, Singapore, and Tokyo.

Ixia launches scalable LTE 5G test solution

Ixia (Nasdaq: XXIA), a provider of network testing, visibility, and security solutions, has launched a new radio access network (RAN) test product, IxLoad LTE XAir2, specifically designed for service providers, equipment and chip-set makers, as well as enterprises developing LTE Advanced Pro (4.5G) and 5G-related products and services, the company said.

IxLoad LTE XAir2 combines scale and performance testing, with realistic subscriber emulation and quality of experience (QoE) validation, for applications and services. Additionally, IxLoad LTE XAir2 can be used for testing LTE on the unlicensed spectrum.

Service providers, equipment and chip-set makers, as well as enterprises, are beginning to develop products and services that leverage the opportunities offered by the Internet of Things (IoT). However, 5G presents unique technical challenges in terms of Wi-Fi and LTE-unlicensed spectrum. These challenges require a test solution capable of validating the performance, functionality, and QoE of both consumer and industrial 5G-related products and services, at scale.

Cellular networks evolving towards 5G still need to address the technical challenges posed by 4.5G, or LTE Advanced Pro. Complex scenarios involving features like Carrier Aggregation to increase bandwidth, 4×4 Multiple Input, Multiple Output (MIMO), and 256 quadrature amplitude modulation (QAM) for downloads are cornerstones for providing customers a seamless transition and better quality experience.

IxLoad LTE XAir2 has been developed with these technical challenges in mind. It facilitates the realistic emulation of massive amounts of subscribers with multi-Gigabit over-the-top (OTT) traffic via the Internet, to help customers´ future proof their networks and devices.

Ixia offers companies trusted environments in which to develop, deploy, and operate. Customers worldwide rely on Ixia to verify their designs, optimize their performance, and ensure protection of their networks to make their applications stronger.

Alibaba Group, Denmark partner to strengthen Danish exports, tourism among Chinese consumers

In a ceremony at Alibaba´s headquarters in Hangzhou, Alibaba Group Executive Vice-Chairman Joseph Tsai and Danish Minister of Foreign Affairs Anders Samuelsen witnessed the signing of a memorandum of understanding (MoU) to increase exports from Denmark to China and promote Denmark as a tourist destination of choice for Chinese travelers, the company said.

The event saw the unveiling of the new Denmark Pavilion on Alibaba´s Tmall Global imported goods marketplace, enabling Danish producers of fashion, lifestyle, home and food products to reach the over 440 million annual active buyers on Alibaba´s e-commerce platforms, and introduces Chinese consumers to high quality, unique products from Denmark. The concept of country pavilions was developed to help customers on Tmall Global become acquainted with the culture and authentic products from countries around the world.

Alibaba Group and the Government of Denmark will also strengthen cooperation in anti-counterfeiting and the protection of intellectual property.

Tapping into the rising popularity of Denmark as a travel destination of choice for Chinese travelers, an official Danish Pavilion has been established on Alibaba´s travel booking platform, Fliggy, which offers travel tips provided by the Danish Embassy, Danish Consulate, and Visit Denmark (Fliggy´s second Nordic European tourism board strategic partner).

Denmark will also be the first country in the world to participate in Fliggy´s visa innovation program by creating an official visa information platform. In addition, a strategic cooperation agreement was signed between Fliggy and Scandinavian Airlines (SAS) which will see a new SAS flagship store open on Fliggy, bringing the total number of airlines which have established a flagship store on Fliggy to more than 20.

Alibaba Group´s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce.