All Def Digital, Inc. (ADD) has raised USD10 million in a Series B financing led by Third Wave Digital Partners, to accelerate its cross platform audience growth, original programming, distribution and brand marketing services, the company said.
Other investors in the round include WPP through WPP Ventures and Andreessen Horowitz, as well as all of ADD´s existing investors: Nu Horizons, Greycroft Partners, eVentures and Advancit Capital.
All Def Digital is a media company for urban-centric youth culture. ADD produces and distributes original content through its own media properties, social channels, premium television, theatrical motion pictures, live events, and multi-faceted brand partnerships through its newly established in-house creative agency, ADHD. ADD also operates a curated network of emerging and established talent including social video stars, stand-up comics, writers, actors, poets and hip hop recording artists.
Third Wave Digital was founded to provide start-up capital to early-stage media and technology entrepreneurs addressing explosive opportunities in digital media distribution, programming and technology.
WPP is a large communications services group with billings of USD73 billion and revenues of USD19 billion. Through its operating companies, the group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications.
Andreessen Horowitz provides entrepreneurs with access to expertise and insights in innovation, executive and technical talent, market intelligence, policy and regulatory affairs, business development, and marketing and brand-building.
Nu Horizons is a new media and lifestyle investment company jointly established between Russell Simmons and Kimora Lee Simmons-Leissner´s venture fund KLS Holdings.
Greycroft Partners is a venture capital firm focused on investments in the Internet and mobile markets.
Advancit Capital provides capital and access to a network of industry relationships and strategic support to help accelerate its portfolio companies.
E.ventures is a venture capital firm that invests out of dedicated funds in five geographies, namely BV e.ventures (US), e.ventures Europe, e.ventures Russia, Infinity e.ventures (China and Japan) and Redpoint e.ventures (Brazil and Latin America). The e.ventures team has been investing in Internet companies for more than 15 years and operates as one team by combining a global investment strategy and philosophy with local presence and insights.