Social media giant Facebook Inc (NASDAQ:FB) is in talks with Microsoft Corp (NASDAQ:MSFT) to buy its ad-serving unit Atlas Solutions, business portal Business Insider reported, quoting unnamed industry sources.
According to the website’s sources, which are outside of the two tech majors, the talks are serious.
Microsoft recently pulled out of negotiations with a firm on the sale of Atlas and said it is proceeding with a deal with Facebook, Business Insider says, noting that one of its sources is close to that firm.
One of the insiders told the portal that the highest offer received for the business before the talks with Facebook was USD30m (EUR23.2m).
Facebook and Microsoft would not comment on the information, when reached by Business Insider.
An acquisition of Atlas is seen to help Facebook launch an ad network for third-party web sites, the business website notes.
Taking control of Atlas was the primary driver for Microsoft’s USD6bn acquisition of aQuantive in 2007. Microsoft has now written off most of that price tag. It has been seeking an offload of Atlas for years.