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Social media marketing essential to reach and form relationships with consumers

Most brands will be well aware of the importance of social media as a marketing channel. Recent figures from marketing software provider HubSpot suggest that more than eight in ten people who use the Internet have a Facebook profile and almost half are on Twitter. These figures mean one thing to marketers – large numbers of consumers that can be reached via social sites.

As social media marketing can be essential for a brand´s perception, it is vital to make it work well. In a bid to help marketers do this properly, the Business 2 Community website provides a list of useful tips to build a social media strategy.

When a consumer sees a brand page on Facebook for instance, one of the first things they notice is the profile picture, so a brand´s efforts towards a good performance should start from there; not adding a profile picture could result in a lack of trust and credibility.

What really matters, though, is the content that brands post. Although it is tempting to use the platform to sell products directly, Business 2 Community explains that this is not a good strategy. Social media should instead be used to build relationships and communication by providing useful, relevant and informative content.

Knowing when to post is another crucial matter. Analysis shows that users on Facebook and LinkedIn are happy with one or two posts, while Twitter users expect more frequent updates. Sticking to a schedule will make things predictable for consumers and they will learn to expect the update at the right time.

Since the key word in social media is ´social´, brands should learn to act social. Experts recommend that brands be polite and say thank you to users who share their content or comment on posts. Businesses should remember that their actions on social media platforms are transparent and consumers see them even if they do not react immediately.

Source: M2 Bespoke News.


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