As 2012 draws to a close, it’s time to look forward to the future of ecommerce in the year to come. In the past few years online retailers have embraced social media, integrated their websites with numerous payment systems, and better optimized their websites for use on mobile platforms. Yet as technology moves steadily forward, consumers can expect to see greater personalization and a wider use of mobile technology in 2013. The following are a few growing ecommerce trends to take note of.
Increased Mobile Integration
Many ecommerce website owners have already optimized their sites for easier browsing on mobile devices. However, more and more shoppers are now making purchases using their phones. In the near future, regular ecommerce hosting services will include greater mobile integration to help encourage this new payment platform.
Pinterest has quickly become one of the most popular social media websites online, allowing users to organize their favourite items into themed collections that they can share with contacts. This ability to curate individual collections to share with others online is not restricted to Pinterest, but has become a dominant trend in 2012. Other shopping-oriented websites that use this same format include Svpply and Polyvore, with new contenders popping up regularly. Because online shoppers are turning to these types of curated websites to find products in line with their own interests, ecommerce retailers are taking notice as well. While creating profiles on Facebook and Twitter was a major trend in ecommerce over the past few years, you can expect to see a similar rush to Pinterest and other websites of its kind in 2013.
Ecommerce is becoming ever more niche-oriented. Consumers expect to be able to find local services online, and ecommerce websites are stepping up to the plate to provide this service. Your local brick and mortar shops may already integrate seamlessly with their online counterpart, providing special discounts for online shoppers. You can also easily find local services through an array of customizable search engines, and have fresh groceries delivered to your home. Expect to see an expansion of these types of services next year, with smartphone technology helping find more precisely targeted services for consumers. GPS technology can use your current location to put you in touch with the most convenient products and services in your area, and integrate your location with ecommerce promotions.
Increased Video Use
A trend seen more frequently in ecommerce website design is the use of video and larger banners. While in the past it was more common to create borders and use images around the edges of the site, web designers are using a large image or video that stretches across the full width of the site instead. This provides a more striking initial impression to the viewer. One of the reasons why video wasn’t incorporated as frequently into ecommerce websites in the past was that it would significantly slow down the site, and this is still a concern for many. However, as internet speeds become faster across the world, this shouldn’t be as much of an issue in the year to come.