The arrival of smartphones and the more recent advent of tablets have transformed the modern world into a truly mobile one. The effect stretches well beyond the realm of personal use for communication and entertainment.
Mobile devices now play a central role in activities related to work, shopping and banking, to mention but a few. The widespread adoption of smartphones and tablets creates business opportunities for virtually every industry and statistics provided by Google point to a favourable trend for the recruitment sector, Mobile Entertainment reports.
As announced by Google´s senior industry head Emma Frazer, 20% of smartphone and tablet owners now use their devices to look for jobs. Frazer revealed this piece of information during her speech at the London-hosted Mobile Recruitment Conference.
Conference organiser Mike Taylor, the founder of online recruitment marketing firm Web Based Recruitment, pointed out that job seekers were no longer content with running searches on their desktop PCs and wanted the ability to search at any time and in any place. Mobile-based searches will keep growing in popularity and recruiters must be prepared to handle the challenges and cope with rising demand. This means they should be able to provide a mobile-friendly experience, making their websites easily navigable and searchable on smartphones and tablets.
As things stand now, the recruitment industry is playing catch up in the mobile game. According to the findings of a recent survey, 94% of the companies on the FTSE 100 list have yet to make changes for mobile users. The career sections on their websites are not optimised for mobile, making navigation and search a difficult undertaking for job seekers, Taylor noted.
Source: M2 Bespoke News