Datalex, Aer Lingus to partner in retail strategy

Datalex plc has announced it has partnered with Aer Lingus in new five-year digital commerce agreement to support future retail strategy, the company said.

Going forward, Datalex and Aer Lingus will partner on a joint technology strategy which will leverage the latest in digital commerce innovation to give Aer Lingus the ownership, control, speed and agility to future-proof its digital retail strategy. Joint technology and business teams will focus on optimizing digital retail experiences and accelerating time-to-market for new revenue-generating product and service offers across web, mobile and partner retail platforms.

Aer Lingus is the national airline of Ireland. It operates 67 aircraft on over 100 routes to destinations in the UK and Europe and flies 17 direct routes to North America. The airline carries more than 12 million guests per annum.

Datalex is a market leader in digital commerce for travel retailers. The Datalex Digital Commerce Platform enables an omni-channel travel marketplace of over one billion shoppers covering every corner of the globe.