Viva Air, Boxever partner to personalize customer experience

Boxever, a personalisation platform, has announced its has partnered with Latin American airline Viva Air to provide Boxever´s customer data platform and next-generation decisioning engine to help centralise its data and drive personalised experiences, the company said.

The partnership comes at a time of growth and expansion for Viva Air. The airline has been in business for six years, transporting more than 16.8 million customers across Colombia and Peru. Recently the low-cost carrier opened the first innovation laboratory in the aviation and tourism sector in Latin America – Viva Air Labs which is dedicated to advancing aviation technology through partnerships with universities, government entities and local tech companies.

Off the back of this growth and innovation focus, Viva Air has selected Boxever to help keep the customer at the heart of its business. Boxever´s market-leading technology will help the airline to create deeper, more meaningful relationships with its customers and transform the customer experience throughout the passenger journey, driving more revenues.

Boxever is a personalisation platform that uses data and AI to improve customer interaction. It connects all customer, product and operational data, enabling true one-to-one personalisation.

Viva Air is the leading group of low cost airlines in Latin America. It is currently headquartered in Colombia and Peru, with a network of domestic and international flights.