OAG recognizes Baarb deployment of AI in travel

Travel booking tool Baarb has announced it has won the OAG Award for AI innovation at the 2018 Phocuswright Conference, the company said.

Presented by OAG, the world´s leading intelligence provider to the air travel ecosystem, the award recognizes Baarb´s innovative approach of leveraging AI to advance the travel industry.

Each year, the OAG Award for AI Innovation is presented to the Phocuswright Summit company that delivers the most innovative customer-centric solution using artificial intelligence.

Baarb´s solution, BaarbPro, uses AI to tailor search results based on consumer preferences, allowing travel brands to increase the probability of conversion by offering more relevant recommendations. OAG will provide Baarb with its Data Solutions Startup Package, which enables tech innovators to easily and seamlessly integrate OAG´s intelligence into applications and systems.

OAG is the world´s leading intelligence provider to the air travel ecosystem, that has been powering the growth and innovation of the air travel ecosystem since 1929.