Clarabridge, Inc., the provider of Customer Experience Management (CEM) solutions for the world´s top brands, honoured its EMEA customers for their contribution and innovation in making customer experience a strategic initiative, the company said.
Three companies won in the Luminary category. This recognises companies that have made a corporate shift to elevate customer experience to a top-tier business strategy. The winners were Greene King, the UK´s pub retailer and brewer; Saudi Telecom company, the technology services provider; and Adba International, the social CRM and data analysis specialist.
In the Innovation Award category, which rewards organisations whose CX programs demonstrate out-of-the-box thinking and/or innovative concepts to the business or industry, the winners were TelefÃ³nica Movistar EspaÃ±a, the telecoms and digital TV company; Tata Communications, which also specialises in telecoms services; and Infrabel, which builds, maintains and upgrades the Belgian rail network.
The Revvie Award, which recognises companies with proven return on investment and bottom line revenue impact was won by market research agency, ABA Research; the large hospitality company, Whitbread; and home appliance manufacturer, Electrolux.
The final category was the Diamond Award which honours companies whose CX program is multi-faceted and shines brightly within the organisation. The winners´ programs demonstrated vision, strategy, execution and results. They were as follows: Naturgy, the natural gas and electrical energy utility; Unilever, the well-known consumer goods manufacturer; and Sky Spain, the digital pay TV and Video On Demand provider.
Clarabridge´s SaaS customer experience management solution helps hundreds of the world´s brands put customer feedback to work. For more information, visit www.clarabridge.com.