GlobalWebIndex to reinvent mobile-first survey data

London-headquartered market research company, GlobalWebIndex, has announced the official launch of its new survey technology, Pollpass, enabling brands and agencies to generate bespoke data sets and insights in real-time from any demographic, in any location.

Reaching younger Internet users and those who aren´t naturally inclined to participate in surveys represents a growing challenge for market research operators. Attesting to this, a survey of 3,938 consumers in the US and UK conducted through Pollpass found consumers prefer to take surveys on their mobile devices and 60% want the flexibility to participate ´whenever they have spare time´.

Pollpass breaks the mold of how market research surveys are conducted by using a chatbot-led, rewards-based messenger format to communicate with respondents in the ways they are most accustomed to.

GlobalWebIndex is a market research company that provides audience profiling data across 44 countries to the world´s largest brands, marketing agencies and media organizations.

The company maintains a global panel of more than 22 million connected consumers, which it leverages to create 25,000 data points on the behaviours and perceptions of Internet users around the world. Clients including Twitter, Google, Spotify, WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviours, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform.