Digital transformation leaders Syniverse and Mavenir, have partnered to bring to market a complete and secure cloud-based Rich Communication Services (RCS) business messaging as-a-service solution, the company said.
RCS business messaging allows enterprises to engage with consumers from a single platform for everything from making restaurant reservations to customer service interactions. With the Syniverse and Mavenir solution, operators can enable enterprises to create an “app-like” experience within the native messaging icon, through a simple, globally connected platform without the need to develop new standalone applications.
Despite rising growth in social media messaging platforms that attempt to offer rich messaging experiences, text messaging — or SMS — continues to be the only universal communication channel that can reach any user. Unlike the fragmented over-the-top messaging platforms, RCS is the GSMA´s official evolution of SMS and is gradually replacing the SMS service built into mobile devices, guaranteeing–in the near future–message delivery with global reach to any consumer with a mobile phone number.
The carrier-grade solution created by this partnership eliminates the complex business agreements and technological requirements that have previously slowed mass uptake of RCS.
GSM Association reports show that text messaging is the messaging platform globally with 4 billion monthly active users that brings operators A2P revenues of USD 60 billion annually. RCS is expected to push this further with rapid growth that reaches USD 90 billion by 2021.
Mavenir is purpose-built to redefine mobile network economics for Communication Service Providers (CSPs).