Accenture (NYSE:ACN) has completed its acquisition of Shanghai-based HO Communication, a full-service digital marketing agency in China with a strong portfolio of local and multinational clients, the company said.
The acquisition boosts Accenture Interactive´s ability to bring its differentiated blend of digital design, marketing, content and commerce services to clients in Greater China, seamlessly and at scale.
The acquisition, previously announced on May 23, has fulfilled its closing conditions. Financial terms have not been disclosed.
HO Communication is one of the independent, digital integrated marketing agencies in China focused on omni-channel brand experiences and customer engagement. With locations in Shanghai, Beijing, Chengdu and Nanjing, it offers a connected set of marketing services ranging from content creation and creative to branding and media services that create engaging brand experiences for clients.
HO Communication is the latest addition to the Accenture Interactive portfolio in Greater China, which includes Fjord, a global design and innovation consultancy; PacificLink, an independent set of digital agencies in Hong Kong; Altima, a digital commerce agency; and Mackevision, a producer of CGI and immersive content. Together, they help clients envision, create and operationalize superior customer experiences. Accenture Interactive´s vision is to make best-in-class digital capabilities seamlessly available to clients to co-create and design innovative solutions in its Accenture Interactive Studios.
Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world´s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 449,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.