Amobee — a global digital marketing technology company serving brands, agencies and trading desks — and AMNET France have announced the influential trading desk has become the first in Europe to seamlessly activate programmatic media buying over Amobee´s self-service DSP with integrated audience buying across programmatic and social, the company said.
AMNET France, a programmatic trading desk headquartered in Paris, works with brands and agencies to create ambitious, in-depth marketing strategies that drive results. Through the strategic collaboration with Amobee, AMNET France will provide clients with integrated programmatic services across devices, contents and ad formats, enabling marketers to deliver seamless consumer journeys.
One of the world´s largest independent advertising platforms, Amobee unifies key programmatic channels including all major social media platforms, formats and devices, to provide both managed and self-service clients with easy-to-use data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Simplifying the delivery of advertising across all channels and screens, including video, display, mobile, and social, the platform empowers campaign managers and marketers to make more informed decisions.
Amobee is a technology company that transforms the way brands, agencies and trading desks make marketing decisions. It is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world which reaches over 700 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia. For more information, visit amobee.com or follow @amobee.
AMNET Trading desk was created in 2012 in France. With more than 200 advertisers today — either local or international — AMNET programmatic expertise is known for Branding as well as Direct Response campaigns, cross-device activations, DMP creation, and the launch of new digital programmatic opportunities such as TV, radio and OOH.