UFCÂ®, the world´s premier mixed martial arts organization, has announced a new multi-territory partnership with AirAsia, Asia´s low-cost carrier, to serve as the global brand´s first-ever “Official Airline” sponsor, the company said.
The partnership, which encompasses Asia and Australia, will begin on Saturday, November 4, during the highly anticipated UFCÂ® 217: BISPING vs. ST-PIERRE, live from Madison Square Garden in New York, New York.
AirAsia will begin its international activations during UFC´s historic inaugural event in mainland China at UFC FIGHT NIGHTÂ®: SILVA vs. GASTELUM on Saturday, November 25 at Mercedes-Benz Arena in Shanghai. As part of this collaboration, AirAsia will obtain rights to signage and branding inside UFC´s world-famous OctagonÂ® during the event in Shanghai and select international UFC events in 2018.
With this partnership, AirAsia will also serve as presenting sponsor of select UFC Fan Experiences throughout the region and promote a national sweepstakes campaign where two fans will win a UFC VIP Experience during an event in 2018. The airline brand will also be integrated across multiple UFC-based social and digital platforms, as well as having a presence during live-event broadcasts and on UFC.com. UFC and AirAsia will also jointly sponsor content featured on Weibo and WeChat platforms in China.
UFCÂ® is a premium global sports brand and the largest Pay-Per-View event provider in the world.
AirAsia, a low-cost carrier in Asia, since starting operations in 2001, has carried more than 400 million guests and grown its fleet from just two aircraft to over 200.