Next-generation technology able to generate up to an additional 2% revenue for Kenya Airways

Kenya´s flag carrier, Kenya Airways, is broadening its revenue streams, having implemented the latest group booking technology from Sabre Corporation (NASDAQ: SABR), the company said.

The new approach to group bookings will see the airline use Sabre´s AirVision Group Optimizer platform to streamline group revenue management processes and provide a more holistic view of each booking.

Sabre´s Group Optimizer will now enable Kenya Airways to compare the potential revenue opportunity from a new group reservation request against the projected revenue for individually-sold seats on the same flight, automatically identifying the most profitable option available. This new decision support capability can improve revenue by as much as two percent.

In addition, by implementing Group Optimizer the airline will be able to offer self-service capabilities to its agencies and travel buyers, empowering them to initiate, monitor and track their group requests online, and provide support for the use of multiple payment options. Overall, by automating this manual-intensive process, Group Optimizer will improve productivity, and reduce booking request response times.

Sabre´s AirVision Group Optimizer is delivered via a partnership with Infiniti Software Services.

Kenya Airways joins several other forward-thinking carriers in signing an agreement to use this next generation group revenue management solution.

Sabre Corporation is the technology provider to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a global travel marketplace, which processes more than USD 120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

Kenya Airways, a member of the Sky Team Alliance, is an African airline flying to 52 destinations worldwide, 42 of which are in Africa and carries over three million passengers annually. It continues to modernize its fleet with its 36 aircraft being some of the youngest in Africa.