Canada's largest soccer store delivers personalized, digital-first shopping experiences

Cloud-ased omnichannel commerce software suites provider Oracle NetSuite Global Business Unit has announced that Soccer Express, Canada´s largest distributor and retailer of soccer equipment and apparel, has implemented NetSuite´s unified cloud commerce platform to run its omnichannel sales spanning ecommerce and in-store point of sale (POS) across four stores, inventory management, order management and ERP, the company said.

As a result of the implementation, Soccer Express has increased revenue by 25%.

Founded in Coquitlam, British Columbia in 1998, Soccer Express offers merchandise from global brands including Nike, Adidas and Puma. As the company experienced 30 percent year over year growth rates, Soccer Express realized its siloed, legacy Sage and Adobe systems could no longer support its business. The company required a scalable, flexible solution to manage the business and support its ecommerce expansion.

Since going live with NetSuite in May, 2016, the customer experience has dramatically evolved. All customer information is captured in a single repository, providing a 360-degree view of all customer activity, including purchases, returns, exchanges, store visits and marketing campaigns.

This allows customer service representatives to provide better service and information to customers. Similarly, when shoppers are in a Soccer Express retail store, sales associates can access the same information with NetSuite POS, which provides shoppers with a seamless experience across all sales channels.

The new website, running on SuiteCommerce Advanced, provides a fresh and engaging shopping experience, including the ability to customize merchandise with names and numbers as well as display tier quantity pricing based on volume. With its target audience of 13- to 24-year-olds, it was also critical for Soccer Express to support and optimize the mobile experience. Now, with a responsive design website, the company has seen a 24 percent growth in mobile users and 30 percent increase in sales.

Oracle NetSuite Global Business Unit pioneered the Cloud Computing revolution in 1998, establishing the world´s first company dedicated to delivering business applications over the Internet. Today, Oracle NetSuite Global Business Unit provides a suite of cloud-based financials / Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries.