LifeMiles has signed a multi-million seven-year contract with IBS Software (IBS) to replace its in-house loyalty platform, the company said.
Once implemented, IBS´ iFly Loyalty suite will serve as the core platform for LifeMiles. The suite includes a wide range of functionalities, consisting of capabilities to grow and manage expanded partnerships, a full-fledged customer relationship module and enhanced Analytics and Business Intelligence capabilities.
Launched in March 2011, LifeMiles has grown to include more than 7 million members, who have made it the winningest Program in the Americas over the last 3 years of the loyalty industry´s prestigious Freddie Awards. It is the leading loyalty program in Central America and the Andean Pact region of South America, and the frequent-flyer program of Avianca, a Star Alliance member, headquartered in Colombia, which serves some 105 destinations in 28 countries.
IBS is a travel, transportation and logistics IT solutions company. Its iFly Loyalty is a loyalty management product that supports Frequent Flyer Programs, Coalition Programs, SME, and Corporate Programs. The solution enables management across multiple program ecosystems from the same software and allows personalized communication to reach out to customers. It supports strategic decision making with data-based predictive and prescriptive analysis, and is compliant with major airline coalitions.