Advanced digital audio ad network TargetSpot has partnered with Spanish Broadcasting System, Inc. (SBS) (OTCQX: SBSAA), the largest publicly traded Hispanic-controlled media and entertainment company in the United States, the company said.
TargetSpot will be the exclusive third party sales network for all of SBS´s Spanish Radio streaming inventory.
According to a survey executed by Oh!Panel in May 2016, 97% of all US Hispanic Americans are reached by radio every week, the highest penetration that Nielsen measures across demographics, ethnicities and platforms. The average US Hispanic listener spends at least two to three hours a day with Internet radio.
The survey also looked at the role of advertising, revealing that 69% of respondents have bought at least one product pitched on online radio in the past year. An even more impressive 44% said they have bought between two and five products advertised in online radio.
Thanks to this partnership, SBS will have access to the most advanced targeting technology of the TargetSpot network as well as the most effective network sales extension to monetize their audience.
The expanded partnership gives TargetSpot one of the largest footprints among Hispanics in digital audio and enables its advertising partners to reachms of additional Hispanic listeners across multiple devices.