City of Santa Barbara has awarded Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and a subsidiary of iHeartMedia Inc., a 5 year contract with a 5 year extension option to provide a customized advertising network for Santa Barbara Airport (SBA), the company said.
CCA will help advertisers reach nearly 700,000 passengers annually by integrating its comprehensive media program into SBA´s new terminal. The new program installation is scheduled for the first half of 2017.
CCA´s new advertising program at SBA creates a medium for regional businesses to connect with visitors and grow regional commerce. The new digital assets will include aesthetically consistent fixtures to honor the Spanish Revival historical style of the SBA terminal.
New advertising elements will include a large format LCD display above the main arrivals escalator, a concourse level digital LCD network, and eco-friendly tension fabric displays.
Clear Channel Airports currently operates more than 250 airport programs across the globe.