Euromonitor reveals top city destinations

Market research company Euromonitor International has released the Top 100 City Destinations Ranking for 2015 international arrivals, the company said.

Despite falling arrivals, Hong Kong remained the top city destination in the world for the seventh consecutive year, with 26.7 million international visitors in 2015.

Bangkok overtook London as the world´s second most visited city, with 10% growth in international arrivals. London moved down to the third spot in the global ranking but remained the top European city destination with international arrivals growing 7% in 2015.

The new ranking shows:

Japanese cities saw impressive growth, with Tokyo rising eight places to rank 17th, and Osaka and Kyoto entering the top 100, ranking 55 and 89 respectively.

Tunisia fell on hard times due to multiple terrorist attacks, with Jerba being the only Tunisian city in the ranking, while Mecca in Saudi Arabia was the best performer in the region, seeing strong growth in the number of religious tourists.

Countries with a comparable offerings to Turkey, Egypt and Tunisia, such as Spain, Greece, Portugal and Italy, saw booming international arrivals. Athens especially had another record year with arrivals growing by 22.6% in 2015, despite political and economic turmoil.

Mexican tourism overall is booming with Cancun remaining immensely popular, despite a decline in visitors due to the Mexican government promoting other destinations within the country.

Lima had a strong performance, with growth of 9% in 2015. The city benefitted from the improvement of the Peruvian economy and international recognition of Peru as a travel destination.

Euromonitor International provides global business intelligence and strategic market analysis.