Q2 Holdings launches data analytics platform for community financial institutions

Austin, Texas-based digital banking solutions provider Q2 Holdings, Inc. (NYSE: QTWO) has released its Q2 SMART, a targeting and messaging platform that empowers community financial institutions (FIs) to unlock actionable customer insights and engage account holders, the company said.

Built from the ground up by Q2 data scientists, Q2 SMART utilizes machine learning and unique statistical analysis to identify behavioral “traits” that help FIs anticipate customers´ needs and engage account holders with better, more fitting product recommendations.

Q2 Holdings provides secure, cloud-based digital banking solutions, driven by a culture of partnership and dedication to empowering community-focused banks and credit unions with digital banking solutions that help them stand apart, scale smart and grow beyond with retail and commercial account holders.