2016 FICO decision management innovation award goes to Southwest Airlines

Southwest Airlines has improved flight on-time performance using FICO optimization in their Baker Airline Operations Recovery Optimizer tool, winning the 2016 FICO Decisions Award for Decision Management Innovation, the analytics software firm said.

The Baker, as it is referred to by Southwest Airlines, is the airline industry´s first real-time, integrated recovery solver that generates solutions to operational disruptions such as maintenance problems and weather events, while minimizing the impact to passengers and flight and ground crews.

The air carrier has experienced significant cost savings and customer satisfaction has improved during irregular operations as on-time performance improved and flight diversions, tarmac delays, and crew changes declined.

Since its implementation in November 2015, Baker has yielded significant cost savings by demonstrating significant improvement in key metrics such as on-time performance (OTP), customers delayed more than two hours, and mishandled luggage. On days with irregular operations in which more than 2% of flights were cancelled, OTP was 10-15% higher than similar events in the past — equating to more than 2% increase in OTP since the tool was launched.

The FICO Decisions Awards recognize organizations that are achieving remarkable success using FICO solutions. A panel of independent judges with deep industry expertise evaluates nominations based upon measurable improvement in key metrics; demonstrated use of best practices; project scale, depth and breadth; and innovative uses of technology.

Founded in 1956 and based in Silicon Valley, FICO is a pioneer in the use of predictive analytics and data science to improve operational decisions. It holds more than 170 US and foreign patents on technologies that increase profitability, customer satisfaction, and growth for businesses in financial services, telecommunications, health care, retail and many other industries.