MindBody, Google to pilot fitness booking integration

Wellness industry cloud-based business management software provider MindBody (NASDAQ: MB) has partnered with Google (NASDAQ: GOOG) to help wellness seekers book fitness and wellness classes directly from Google Maps, Search and a new standalone website, the company said.

In this pilot stage, Reserve with Google will surface the class schedules of MindBody subscribers located within approximately 10,000 square miles of New York City, San Francisco and Los Angeles.

Bookings through Google in the pilot cities are now available on the Reserve with Google website and through Google Search, with Google Maps coming soon. To book a fitness class, users simply search for the type of fitness class or a specific fitness studio nearby, click on the desired class time and complete their booking and payment directly through Google. The booking is then instantly updated in the fitness studio´s MindBody software. For more, visit Google´s blog announcement.

MindBody is used by 58,000 local businesses and 326,000 wellness practitioners in 130 countries and territories to run, market and build their businesses. These practitioners provide a variety of wellness services to millions of consumers who use the MindBody platform to more easily evaluate, engage and transact with them to live healthier and happier lives.