InMobi, Moat to allow brands to transact on Viewability

Independent mobile advertising and discovery platform InMobi has partnered with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network.

The partnership will enable advertisers to measure, among other metrics, “human and viewable” and “human, viewable, and audible” (sound, sight and motion) viewability and attention metrics across all mobile ad formats including mobile video and native advertising, as well as transact on these metrics using Moat Currency.

Moat is directly integrated within the InMobi SDK, allowing advertisers to measure viewability while also maximizing on important KPIs such as completion rates and engagement rates. Initial tests have shown that InMobi´s Human and Viewable Rate is 98%.

InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices.

Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers.