Omnicom Group´s (NYSE: OMC) KERN has launched its new growth-hacking marketing agency, KERN X designed and built for funded startups, the company said.
KERN X was cultivated to capitalize on the trend in growth-hacking, which is defined as pushing a metric through the use of a testable and scalable methodology.
KERN X offers startup leaders a new level of marketing investment confidence backed by original design and deployment of over 30,000 original campaigns for clients including AT&T/DIRECTV, Clearwire, American Express, AAA Insurance, Symantec, SAP and Verisign.
KERN is an Omnicom Group company that works to combine the latest trends in media consumption and consumer shopping behavior with unique consumer insights. KERN applies our 30+ years of direct marketing experience to creating measured programs that turn investments into results.
Omnicom Group is a global marketing and corporate communications company that provides advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.