Sanya focuses on international tourism

Sanya city has unveiled strong growth in international arrivals in the first half of 2016, fueled by new air routes, and growing awareness of Sanya´s tourism attractions, the company said.

The city received 7.8173 million overnight tourists in the first half of the year, a year-on-year growth rate of 8.92 percent. Overnight tourists included 192,000 overseas tourists, up 13.63 percent year-on-year. Hong Kong continues to be a key source market followed by Taiwan, Russia, South Korea and the USA.

Fueling growth is a strategy to open new international air routes. Sanya opened three international and regional air routes in the first half of 2016, including Sanya to Frankfurt, Sanya to Ho Chi Minh, and Sanya to Kaohsiung. Since the beginning of last year, the city has opened 14 overseas air routes to countries and regions including Japan, South Korea, Russia, Germany, Thailand, Vietnam, Singapore, Hong Kong, Macao and Taiwan.

Sanya is located on the southernmost tip of China´s Hainan Province.