Ytel's API provides Zoho CRM customers multi-channel capabilities

Ytel, a cloud communications company, has partnered with Zoho CRM, providing text messaging functionality through a native integration with message360°, the company said.

A Ytel solution, message360° is a cloud communications API that integrates voice, text, email, and direct mail functionality into any web-based application.

The message360° extension will allow customers to engage in more personal, two-way conversations through text messaging.

Ytel specializes in cloud-based B2B communications solutions, powering communications through voice, text, email and direct mail. Its SaaS-based offerings include Cloud Contact Center, message360°, and sipPro.

Zoho is a division of Zoho Corp., a privately held, company, with more than 4,000 employees.