United Arab Emirates national airlines Etihad Airways and information technology provider Cognizant (NASDAQ: CTSH) have announced a strategic agreement to drive digital transformation across the airline and its equity partners, the companies said.
Under the three-year, multi-million dollar deal, Cognizant will help Etihad Airways define its digital strategy and reimagine the guest experience along a guest´s travel journey across the group.
By bringing together its digital strategy, technology, industry and experiential design expertise, Cognizant will conduct a comprehensive study of Etihad Airways´ current business and technology footprint to outline and operationalise a best-in-class digital ecosystem, enabling multi-channel distribution, customer persona segmentation and personalised marketing techniques.
As part of the engagement, Cognizant will manage Etihad Airways´ existing web applications and portals and integrate them into the new digital platform. A new Digital Centre of Excellence will be established to drive innovation with the airline´s key technology partners.
Etihad Airways began operations in 2003, and in 2014 carried 14.8 million passengers. From its Abu Dhabi base, Etihad Airways flies to or has announced plans to serve 116 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas.
Cognizant Digital Works brings together digital strategy, deep industry knowledge, experiential design and foundational technology expertise to help clients reimagine, design, build and run digital business solutions, deliver new customer experiences, and transform business processes.
Cognizant is a provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world´s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (US), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work.