5 September 2014
Empire Resorts, Inc. (NASDAQ: NYNY) and its subsidiary Montreign Operating company, LLC said they have announced the new marketing campaign, “A Catskills Destination Reborn” for the Montreign Resort Casino.
This campaign captures the company´s vision of Montreign by reimagining the Catskills as a world-class resort destination for gaming and entertainment. Staying true to the legacy of the Catskills while at the same time looking towards the future, Montreign said it will combine its 18-story casino, hotel and entertainment complex featuring an 80,000 sq.ft. casino, 391 luxury rooms designed to meet the 4-star and 4-diamond standards of Forbes and AAA, multiple dining and entertainment options, and meeting and conference space with the natural beauty of its surroundings.
Montreign, from an architectural, design and use-of-materials perspective, was designed to blend naturally with the pristine and beautiful environment of the Catskills.
As part of the reimagined Catskills, Empire has entered into an exclusive agreement with Monticello Motor Club (MMC), North America´s Premier Private Racetrack and Country Club, making Montreign the only casino on the East Coast to offer guests the experience of driving high-performance vehicles on MMC´s private 4.1-mile track.
Located just minutes from Montreign, MMC will provide Montreign´s premium guests access to MMC´s stable of exotic high-performance street and race vehicles, instruction from its team of driving pros, outdoor karting, ice/snow winter driving lessons, and its off-road Land Rover Experience. The agreement with MMC is an example of how the company is working with local businesses to ensure a beneficial relationship for all stakeholders in the region.
Empire Resorts, Inc. owns and operates, through its subsidiary Monticello Raceway Management, Inc., the Monticello Casino and Raceway, a harness racing track and casino in Monticello, N.Y., and is 90 miles from midtown Manhattan. For additional information, visit www.empireresorts.com
Empire Resorts launches branding campaign for Montreign Resort Casino
5 September 2014