Neustar, Inc. (NYSE: NSR) said it has announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign Essentials (vCE) ad validation metrics in its offering.
The partnership builds on Neustar PlatformOne´s already robust capabilities and comprehensive partner ecosystem and enhances its ability to provide marketers with the visibility needed to measure and optimize digital campaigns.
The integration of comScore vCE´s MRC accredited metrics into PlatformOne will allow Neustar customers to more accurately measure ad viewability and the duration of ad engagement. These metrics provide advertisers with the transparency needed to confirm that their ads deliver quality, reliable impressions that engage the right audience, in the right geography, alongside brand safe content.
comScore is a leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, visit www.comscore.com/companyinfo.
Neustar is the first real-time provider of cloud-based information services and data analytics, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time. More information is available at www.neustar.biz.