Citrix said it has released the Citrix Mobile Analytics Report for the second half of 2014.
The Mobile Analytics Report provides insight into subscriber behavior and related factors that determine quality of experience for mobile data services.
The report finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Those LTE-surfing subscribers are also viewing longer, 76 percent of Netflix viewers watch for more than five minutes when viewing over LTE but only 65 percent do so when watching over 3G and watching higher resolution content.
Social networking is the most popular mobile application category, with 40 percent of mobile subscribers engaging daily. According to the report, 47 percent of social networking data can be attributed to video and 40 percent to images.
On a given day, half of mobile data subscribers are served ads over the mobile network and the mix of ad types is changing rapidly. The latest report finds that there has been a 20 percent increase in mobile video ads since the beginning of 2014, as brands are increasingly using this medium to make their pitch rather than with traditional banner ads. Last year, Citrix found that one video ad was served for every 20 banner ads served over mobile. This year, the ratio has increased to one video ad for every 16 banner ads served.
The findings in the Citrix Mobile Analytics Report are generated from the ByteMobile mobile data traffic reporting solution. The Mobile Analytics Report anonymously sources data traffic statistics from the 3G and 4G networks of the Citrix global tier-one customer base.
Citrix is a leader in virtualization, mobility management, networking and cloud infrastructure to enable new ways for people to work better. Learn more at www.citrix.com.