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Fashion models put on show at 35,000 feet on Southwest Airlines

20 August 2014

More than 140 Southwest Airlines (NYSE: LUV) customers are heading to The Magnificent Mile in Chicago with spending money after fashion models put on a show on their flight at 35,000 feet.

The “Runway in the Sky” kicks off a renewed partnership between Southwest Airlines and The Magnificent Mile Association. In addition to being longtime partners, Southwest Airlines is now the Official Airline of the Magnificent Mile, and it´s celebrating with a truly unique experience–turning Flight 904 from New York (LaGuardia) to Chicago (Midway) into a fashion show in the air. Six Factor Models took to the aisle-turned-runway, showing off the latest fall fashions from Macy´s at Water Tower Place on North Michigan Avenue. At the end of the fashion show, every Customer was surprised when fashion icon Carrie Lannon announced that everyone would be getting off the flight with a USD100 gift card to spend at a retailer on The Magnificent Mile.

“After years of working together to delight guests during our annual tree-lighting parade to kick off the holiday season, we are thrilled that this new partnership will bring unique value to visitors headed to The Magnificent Mile all year round,” said John Chikow, president/CEO of The Magnificent Mile Association.

The Runway in the Sky kicks off The Magnificent Mile Shopping Festival presented by MasterCard. The festival runs from August 22 through September 1, 2014. Southwest Airlines will present Andy Grammer live in concert at the John Hancock Center plaza on Saturday, August 23. The event is free and open to the public. It will be followed by a meet-and-greet with the singer-songwriter at Water Tower Place at 2: 00 p.m.

Dallas-based Southwest Airlines (NYSE: LUV) is in its 43rd year of service. Its website is at

The Magnificent Mile Shopping Festival presented by MasterCard is an annual, district-wide celebration of The Magnificent Mile shopping experience. For more information, visit


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