9 July 2014
Spirit Airlines (NASDAQ: SAVE) said it is helping people with bad flying experiences to get rid of their hate by giving away up to one billion Free Spirit miles to those who feel wronged by an airline.
With the Hate Thousand Miles Giveaway, travelers on Spirit (or any other airline) can receive 8,000 Free Spirit Miles to use toward an award flight on Spirit when they submit up to 140 characters at HateThousandMiles.com.
“We want to change the way people think about air travel and educate them about the Spirit way of traveling” said Ben Baldanza, Spirit´s CEO.
Additionally, customers who don´t have any hate can tell the airline about a good time they had saving on Spirit and get 8,000 Free Spirit Miles, as well.
“We know many customers love us and our approach to air travel,” Baldanza said. “We´re confident once the haters see how we´re different, and how much money they can save, they´ll learn to love us, as well.”
Spirit Airlines is committed to offering the lowest total price to the places it flies. Its website is at www.spirit.com.