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Avtex becomes Mattersight channel partner

Mattersight Corp. (NASDAQ: MATR) said that Avtex will resell its Predictive Behavioral Routing solution.

Mattersight Predictive Behavioral Routing matches customer calls with the best available contact centre agent based upon communication preferences, personality, and other behavioral characteristics. Mattersight also announced that it is an Interactive Intelligence Product Alliance Partner.

Mattersight is a leader in enterprise analytics focused on customer and employee interactions and behaviors. Its website is at

Avtex provides professional services and strategic consulting. Backed by strategic partnerships with Microsoft, Interactive Intelligence and Sitecore, Avtex is a provider of customer experience technology solutions and services. Its website is at or on Twitter at @avtex


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