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Pegasystems buys Firefly

Pegasystems Inc. (NASDAQ: PEGA) said it has completed the acquisition of Profeatable Corp., the provider of Firefly co-browsing technology, based in Philadelphia, Pennsylvania.

Terms of the deal were not disclosed.

Pegasystems will unify Firefly´s cloud-based collaboration technology into its build for change platform and customer service and sales applications. This will enable organizations to enhance customer experience and increase employee productivity through collaboration. Firefly will also continue to be offered as a stand-alone solution. Firefly´s technology enables users to securely share content by simultaneously browsing web pages. It empowers agents to proactively engage customers when and where they need it most, improving customer satisfaction, and driving adoption of self-service tools to increase revenue. It also increases productivity, enabling employees to more easily collaborate on work, regardless of location.

The acquisition is expected to result in dilution of USD0.01 to USD0.02 per share in 2014 EPS on a GAAP basis due to acquisition costs, amortization of acquisition related intangibles, and stock-based compensation. However, the acquisition is not expected to impact non-GAAP targets for full year 2014 revenue or EPS.

Firefly offers co-browsing technology that allows two people to browse a website together in real-time. Firefly´s product works like traditional screen sharing but it´s different in a number of key ways. Firefly never requires a download or an installation for either the viewer or the presenter. It only shares the web page itself — it never shares other open browser tabs or other open applications on the computer.

Pegasystems delivers business agility and empowers leading organizations to rapidly close execution gaps and seize new opportunities. For more information, visit us at


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