26 June 2014
Los Angeles International Airport said its public outreach campaign to inform travelers and nearby residents of its extensive multi-billion-dollar modernization program is reaching its targets and engaging them with informative content.
Touting the slogan “LAX is Happening,” the campaign features a multi-media digital-centric campaign built around a website with new resources, tools and tips to help the public navigate expected traffic impacts and airport construction-related closures.
The new site includes real-time LAX traffic and road closure maps; “insider” traffic tips and shortcut videos; information on the planned LAX upgrades, including new dining and retail options; direct access to the airport´s @FlyLAXAirport Twitter feed updates; as well as links to project fact sheets and other easy-to-access updates.
Following a media strategy from San Diego full-service agency AdEase Marketing, Advertising and Public Relations, the campaign targeted frequent fliers and residents within a ten mile radius of the airport, then followed them through their variety of devices with a series of sequential messages — chronologically adapting each for every individual.
Founded in 1999, AdEase is a full service marketing, advertising and public relations agency committed to building brands while providing measurable return on investment. Headquartered in San Diego, with offices in Los Angeles, San Francisco and Sacramento, AdEase executes targeted marketing campaigns across all channels including broadcast, print, out-of-home, online marketing, social media, SEO, public relations, and promotions. For more information, visit www.adease.com.