Demandware, Inc. (NYSE: DWRE) said that Johnston and Murphy has migrated its digital commerce operations onto the Demandware Commerce platform.
J&M said it recently launched a new ecommerce site, www.johnstonmurphy.com, on Demandware and plans to leverage the platform to further advance its omni-channel initiatives, including using responsive web design to enable mobile optimized shopping experiences, and the integration of online and offline channels to provide customers with “buy anywhere, fulfill anywhere” capabilities.
A division of Nashville-based Genesco, Inc., Johnston and Murphy is a premium footwear, apparel and accessories brand for men and women offering merchandise through more than 100 retail stores, 65 factory stores, 2,100 premium department and specialty stores, direct mail and on its website, www.johnstonmurphy.com.
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world´s leading retailers to continuously innovate in our complex, consumer-driven world. For more information, visit http://www.demandware.com