Cvent (NYSE: CVT) and Marketo (NASDAQ: MKTO) said that Cvent´s event management platform is integrated with the Marketo customer engagement platform and is available through the Marketo LaunchPoint ecosystem.
Cvent´s event management platform offers Marketo customers an opportunity to leverage event attendee information to enhance customer profile data and deliver more targeted and relevant engagement to prospects and customers.
By using Cvent and Marketo solutions together, marketers can more efficiently plan and execute events that strengthen brand equity, engage attendees, nurture valuable business relationships and measurably contribute to building the opportunity pipeline and accelerating sales cycles.
Cvent is a leading cloud-based enterprise event management platform, with more than 1,450 employees and more than 12,600 customers worldwide. For more information, visit www.cvent.com.
Marketo provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. For more information, visit www.marketo.com.