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Alliance Data's Canadian loyalty business signs long-term agreement with Sobeys

25 June 2014

Alliance Data Systems Corp. (NYSE: ADS) said its Canadian coalition loyalty business signed a new cross-Canada, long-term agreement with Sobeys, in which Sobeys-owned banners in Atlantic Canada, Quebec, Western Canada and northwestern Ontario remain sponsors in the AIR MILES Reward Program.

The new cross-Canada agreement replaces previous agreements with Sobeys, a sponsor in Atlantic Canada since 2001 and its Quebec banners, including IGA since 1999, as well as Canada Safeway, a sponsor in western Canada and northwestern Ontario since 1992 that was recently acquired by Sobeys. In addition, other Sobeys-owned banners in western Canada will also issue AIR MILES reward miles beginning in the fall of 2014.

With more than a hundred years in the Canadian grocery industry, Sobeys is one of only two national grocery retailers in Canada, and owns or franchises more than 1,500 stores under several retail banners in all 10 Canadian provinces.

Under the terms of the agreement, Sobeys will bring the AIR MILES Reward Program to Sobeys, IGA, Thrifty Foods and Sobeys Liquor stores in British Columbia, Alberta, Saskatchewan and Manitoba in the fall of 2014, and will continue the partnership in Safeway and Safeway Wine and Spirits stores across the west and locations in Northwestern Ontario.

Sobeys has been serving the food shopping needs of Canadians for 107 years. A wholly-owned subsidiary of Empire Company Ltd., Sobeys owns or franchises more than 1,500 stores in all ten provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton´s Drug Stores, as well as more than 330 retail fuel locations. Its website is at

Alliance Data and its combined businesses is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. Its website is at, or on Twitter via @AllianceData.


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