16 June 2014
Burson-Marsteller said that The Rezidor Hotel Group has appointed the firm as its strategic communications and media relations partner.
The appointment of Burson-Marsteller is part of Rezidor´s commitment to implement an integrated communications strategy and strengthen its reputation across EMEA as a rising leader within the hospitality industry. The integrated communications strategy will focus on developing powerful and consistent stories for the group´s brands and creating a strong corporate story for the company as a whole.
To support the Rezidor Hotel Group´s decentralization journey in EMEA, the Burson-Marsteller and Rezidor core teams in Brussels will work closely with area teams to drive centrally coherent and regionally relevant communications activities and campaigns. Key support areas will include corporate communications, brand marketing, crisis communications, internal communications, social and digital activities and media relations for both the corporate brand and the group´s hotel brands, which include Radisson Blu, Park Inn by Radisson, the Quorvus Collection and Radisson Red.
The Rezidor Hotel Group is one of the five largest hotel companies in the EMEA and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of 430 hotels in operation and under development with 95,000 rooms in 70 countries.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. For more information, visit www.bm.com.