The ExactTarget Marketing Cloud, from salesforce.com (NYSE: CRM), said it has partnered to create new mobile marketing solutions with LINE, the free call and messaging app, empowering marketers to connect with customers in new ways through mobile messaging.
“Marketing has shifted from brands managing customers through campaigns, to brands and customers engaging on a journey together. Now more than ever, that journey is taking place on a mobile device,” said Scott McCorkle, CEO, ExactTarget Marketing Cloud. “ExactTarget Marketing Cloud empowers brands to take advantage of this shift by connecting with customers in new ways through SMS, MMS push notifications, and now mobile messaging, including LINE and its more than 400m global users.”
The ExactTarget Marketing Cloud from salesforce.com (CRM) is the leading 1: 1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com.