Innovation and marketing creativity continues to grow in the UK according to independent brand valuation consultancy Brand Finance’s British Origin league table released on Wednesday, which shows that the value of the UK’s top brands has increased by GBP37.3bn over the last year.
Brand Finance said it has added 50 brands to its British Origin league table, taking the list to 100, which has a total value of GBP302bn. The study now includes brands such as Jaguar, Twinings, Kit Kat, Asos and postal service company Royal Mail, the most valuable new entry in this year’s study, following the initial public offering of most of its shares last year.
According to Brand Finance, Royal Mail is valued at GBP3.3bn, which is said to be vindicated by the current share price implied value of the business of GBP5.1bn and the disclosure that JPMorgan had previously presented a spectrum for the value of the Royal Mail business ranging from GBP7.75bn to GBP9.95bn. The Government reportedly failed to appreciate the value of the historic brand when it was floated on the stock market. The ‘Royal’ element of the name is said to be extremely valuable in its own right and under the terms of the Royal Associations Agreement, the Royal Mail can use Royal Associations such as the Royal Cypher (the EIIR symbol) and the Royal Crown emblem.
David Haigh, CEO of Brand Finance commented “Royal Mail is an iconic and much loved brand thanks in part to its connection to the Monarchy, which is itself one of Britain’s most valuable brands.”
Haigh also said “The GBP302bn total value of the top 100 British brands stands as a testament to a thriving creative industry. Some brands like John Lewis may only operate here in the UK while others like Burberry or all our main telecoms brands have been exported around the world. Whether still owned by British companies or not, these brands should make Britain proud of its world-leading marketing industry, which is something we should continue to nurture and invest in.”
One of the oldest brands in Brand Finance’s study is John Lewis, which celebrates its 150th anniversary this year. The retail company’s brand value has increased by 31% since last year. John Lewis uses its brand to drive value from every aspect of its business, with intelligent marketing that allows it to attract each new generation of consumers, as well retain life-long loyal customers.
British multinational telecommunications services company BT has increased its brand value over the year by 67% to a total of GBP9.2bn. This growth is reportedly a direct result of the creation of BT Sport, which acquired all the TV rights and talent within a year.
The Burberry brand, which uses young British celebrities such as Emma Watson and Romeo Beckham to promote its iconic trench coats around internationally, has grown by 22% to GBP2.6bn this year.
Johnnie Walker is the most valuable whisky brand in the world. Worth GBP3bn, it sold 1m cases in the US, Brazil and Thailand and a London-based parent company in Diageo.
Despite being owned and overseen by a German company (BMW), car brand Mini is has also performed well in the British Origin league table, increasing by 39% to GBP2.6bn. Other brands that are owned abroad, such as Cadburys and other car brands Land Rover and Jaguar, show that British brands that are not British-owned can also be successful.