Immersion Corp. (NASDAQ: IMMR) said that it has entered into a multi-year licensing arrangement with Continental.
With around 182,000 employees in 49 countries, Continental is one of the leading automotive suppliers worldwide.
Under the agreement, Continental is licensed to incorporate Immersion´s advanced haptic technologies for touchscreen, touch pad and touch panel interfaces in Continental´s automotive solutions. Haptic technologies enhance the usability of in-car interfaces, making it safer for drivers to interact with their automotive systems while they are on the road.
Haptic technologies bring heightened realism and powerful feedback mechanisms to TODAY´s touch interfaces and, when used in automotive navigation and entertainment systems, can provide critical confirmation cues, reduce distractions to create a safer and more intuitive driver experience. In addition, haptics offer designers flexibility to create unique, highly customized interior design throughout the car, in many cases at a lower cost than implementing similar capabilities through mechanical equivalents.
Founded in 1993, Immersion is the leading innovator in haptics, or tactile effects; the company´s touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion´s high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore “mechanical” feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective.